Google Advice2020-07-31T23:47:38+00:00

Google is constantly changing and making improvements to their algorithm, there are generally 2+ updates made to the algorithm each month – some are small and some are significant which can impact your site.

Recently, Google has been making a lot of improvements to understanding E-A-T factors (Expertise, Authoritativeness and Trustworthiness), these factors are extremely important to YMYL (Your Money, Your life) websites – these are generally medical, legal or financial websites.

Follow Sapling on Facebook, Twitter or Instagram for regular updates on Google’s changes and how you can utilise these for your website.

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Search Engine Optimisation isn’t only for Google, it’s also about improving the user experience and getting conversions on your site. When combined with digital marketing (especially Google Ads), your advertising costs are reduced and performance increased.

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