Google is constantly changing and making improvements to their algorithm, there are generally 2+ updates made to the algorithm each month – some are small and some are significant which can impact your site.

Recently, Google has been making a lot of improvements to understanding E-A-T factors (Expertise, Authoritativeness and Trustworthiness), these factors are extremely important to YMYL (Your Money, Your life) websites – these are generally medical, legal or financial websites.

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