GTM is an advanced tracking code designed to give your Digital Specialist more control for tracking without interrupting the Developer and requesting code to be implemented constantly.
With this software you can categorise your tracking and build audiences which can then be advertised to (if you are using Google Adwords). Below is an example of what this may look like:
You have 2000 visits to your website, 1500 have viewed a product page and entered the checkout but only 700 purchased. Because you have set events to record sessions that viewed a product, entered the cart and did not purchase – you have now captured an audience of 800 that you can advertise to with specialised ads.
If you are interested in having Sapling report on your traffic or setting up tracking, get in touch today.