Google Ads Christchurch | Optimised For Lower Costs

The most valuable SEM advertising channels for the New Zealand market is Google Ads. Advertising on the Google Network allows you to create display, text and product ads throughout the internet to reach new customers.

Search Engine Marketing through Google

Google Ads is an excellent way to immediately increase your website traffic, amplify your presence to certain audiences and improve your visibility on Google.

You will need to pay for this service, the most common method is through pay per click or CPC bidding, however there are methods to reduce the cost while still acquiring valuable traffic. My approach to Google Ads is to treat your ad spend as though it was my own budget – I do this by heavily monitoring the reasearch phase and refining keywords, ad placements and keeping a close eye on search terms. For display ads, I build audience lists of your existing website traffic and create similar audiences from engaged groups.

Google Display Network (GDN)
Display Ads

Google Display Network (GDN)

The Google Display Network is a collection of more than a million websites and online destinations that display ads. The audience your ads can reach is over 80% of all internet users across the globe.

With this audience, you can narrow your advertising to your specific target market and display ads when you like and at the cost you would like to pay and see the following benefits.

Target your audience
Deliver advanced ad extensions
Increase traffic
Deliver ads at specific times
Improved ads for mobile
Find what search terms people use to find you
Improve your SEO with data from Ads

Below is an example of the different ad categories Google Ads offers.

Display Ads

Display Ads are images (sometimes animated) which appear on a wide range of websites. Using AdWords and Google Tag Manager you can display certain ads to a specific audience based on events performed on your website.

Search Ads
Shopping Ads

Search Ads

Text ads are cost effective and powerful ads used to improve your SEO and deliver direct ads better suited to your audience depending on their search. The most common bidding is Pay Per Click (PPC) or Cost Per Acquisition (CPA) where you only pay after a conversion.

Shopping Ads

Product listing ads or Shopping ads are not supported on the NZ Google domain, however countries like USA can advertise in New Zealand. You can list your products on Google’s Merchant Center and advertise products directly into Google using this application.

Pricing

To get the most out of Google Ads your website should be optimised first, it is not required but will help with your conversion rates, ad rank and lower the cost of your campaign. The amount of work to optimise your website varies and should be addressed individually.

Pricing for search campaigns start at $1500.00 which will include:

Setting up Google Ads account
Keyword Research
Account linking with Google Analytics
Conversion tracking through Google Ads
Creating ads and extensions
Remarketing lists created

Additional costs can occur when you require goal tracking to be set-up with Google Analytics, optimisation of your website or more than a lot more than 4 ad groups.

Pricing for display campaigns start at $1250.00 which will include:

Setting up Google Ads account
Display ads created (including responsive ads)
Account linking with Google Analytics
Conversion tracking through Google Ads
Campaign and ad group audience targeting
Remarketing lists created

Additional costs can occur when you require goal tracking to be set-up with Google Analytics or a multiple sets of ads. Optimisation on your website is not as important for display campaigns since your ads are not dependent on a quality score for keywords.

If you’re interested in advertising with Google Ads, contact me for more information – whether you need a campaign created from scratch or help with your current campaign, I’m happy to help.