Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Engine Marketing (SEM) is also commonly referred to as Paid Search Advertising or Pay Per Click (PPC). It is the act of advertising a website through a search engine such as Google in an attempt to directly reach your customers for the keywords you want and may not be able to always reach through SEO.

Advertising with Google AdWords

One of the most valuable SEM advertising channels for the New Zealand market is Google AdWords.

Advertising on the Google Network allows you to create display, text and product ads throughout the internet to your target market

Google Display Network (GDN)

The Google Display Network is a collection of more than a million websites and online destinations that display AdWords ads. The audience your ads can reach is over 80% of all internet users across the globe.

With this audience, you can narrow your advertising to your specific target market and display ads when you like and at the cost you would like to pay and see the following benefits.

  • Target your audience
  • Deliver advanced ad extensions
  • Increase traffic
  • Deliver ads at specific times
  • Improved ads for mobile
  • Find what search terms people use to find you
  • Improve your SEO with data from AdWords

Below is an example of the different ad categories Google AdWords offers:

Display Ads

Display Ads are images (sometimes animated) which appear on a wide range of websites. Using AdWords and Google Tag Manager you can display certain ads to a specific audience based on events performed on your website.

 

display ad example

Text Ads

Text ads are cost effective and powerful ads used to improve your SEO and deliver direct ads better suited to your audience depending on their search. The most common bidding is Pay Per Click (PPC) or Cost Per Acquisition (CPA) where you only pay after a conversion.

 

ad text example

Shopping Ads

Product listing ads or Shopping ads are not supported on the NZ Google domain, however countries like USA can advertise in New Zealand. You can list your products on Google’s Merchant Center and advertise products directly into Google using this application.

 

ad shopping example

SEM/AdWords packages

The Standard package contains a one of fee for setting up the campaign, the only additional costs come from your daily budget you choose to spend on advertising.

The Premium package has an initial set-up fee with ongoing costs for bidding adjustments, keyword improvements, targeting improvements, reporting and your chosen budget. This package also allows you to activate Cost Per Acquisition (CPA) bidding which means you will only pay for conversions (goal tracking is required).

Standard SEM

We set everything up then pass control over to you

Set-up: $1495.00*

+ your daily budget

sem base

Research + Analysis

  • Competitor Research
  • Keyword Research
  • Keyword Analysis

Campaign Creation

  • up to 2 Campaigns
  • up to 3 AdGroups per Campaign
  • up to 3 Ads Per Adgroup

Targeting

  • Long and Short Tail Keyword List
  • Negative Keyword List
  • Custom Ad Extensions
  • Customised Ad Targeting

Premium SEM

We optimise your site with ongoing recommendations and reports

Set-up: $1995.00*

Monthly: $275.00

+ your daily budget

sem base

Research + Analysis

  • Competitor Research
  • Keyword Research
  • Keyword Analysis
  • Quality Score Assessment

Campaign Creation

  • up to 3 Campaigns
  • up to 4 AdGroups per Campaign
  • up to 4 Ads Per Adgroup

Targeting

  • Long and Short Tail Keyword List
  • Negative Keyword List
  • Custom Ad Extensions
  • Customised Ad Targeting
  • Goal Tracking

Monthly Improvements

  • Performance Reporting
  • Keyword Review & Adjustment
  • Ad Content Review & Adjustment

* Costs are estimates for most instances, if additional costs/work is necessary you will be quoted before we move forward